The session was hosted by Ujjwal, an Intern pursuing an MBA in Marketing from IGU, under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar provided students with an opportunity to explore how consumer psychology and neuromarketing can influence the effectiveness of digital marketing campaigns.

A major focus of the session was Consumer Behavior Analysis. Students learned how understanding customers’ needs, preferences, emotions, and decision-making patterns can help marketers develop more relevant and engaging marketing strategies. The discussion highlighted the importance of studying consumer behavior in today’s competitive digital environment.

The seminar helped students understand the connection between neuromarketing, consumer psychology, AI, and digital marketing, giving them valuable insights into how modern marketers can use consumer-focused strategies to improve engagement and marketing performance.

Overall, the seminar on “Neuromarketing and Consumer Psychology in Digital Marketing” was a valuable learning experience for students, encouraging them to look beyond traditional marketing approaches and understand the psychological factors that influence consumer decisions. Such student-led seminars form an important part of HiDM’s practical and industry-oriented learning approach.