The session was hosted by Sakshi Bansal, a HiDM student, under the mentorship of Er. Manmohan Singla, Digital Marketing Coach and Trainer. The seminar focused on the growing importance of video content in digital marketing and introduced students to CapCut as a modern video editing tool. HIDM also incorporates video marketing and CapCut into its digital marketing training, reflecting the importance of video creation skills in the industry.

During the seminar, participants explored various aspects of CapCut, including an introduction to the platform, CapCut editing tools, its applications for social media, its future scope, and the advantages and limitations of the tool. The session helped students understand how video editing can be used to create engaging content for social media platforms and digital marketing campaigns.

The seminar provided students with practical insights into modern video editing techniques and the role of short-form video content in today’s digital landscape. Participants gained a better understanding of how tools such as CapCut can help marketers, creators, and businesses produce visually appealing and engaging content.

The event was another valuable learning initiative under HIDM‘s Student Activity Program, which encourages students to explore digital marketing concepts through seminars and practical learning experiences. HIDM regularly conducts student seminars and practical activities to enhance industry-oriented skills among learners.

The successful completion of the seminar reflects HIDM’s continued efforts to provide students with practical exposure to emerging digital tools and technologies, helping them stay updated with the latest trends in digital marketing and content creation.