The seminar covered the history and growth of Amazon, giving students an overview of how the platform evolved into a major e-commerce marketplace. The session also introduced students to the process of becoming a seller and the important steps involved in starting an online selling journey.

A major focus of the seminar was Amazon seller onboarding. Students learned about seller registration, product listing, marketplace requirements, and important considerations for setting up and managing a seller account. Amazon’s current seller resources similarly emphasize registration, product listing, seller tools, and business growth resources.

The session also discussed the Do’s and Don’ts of selling on Amazon, helping students understand the importance of following marketplace policies and maintaining proper product listings and seller practices. Product category restrictions and platform policies were also covered to give students a better understanding of marketplace compliance.

Another important aspect was the use of Amazon tools for business growth. Students were introduced to tools and resources that can support pricing, inventory, advertising, analytics, and overall marketplace management. Amazon provides sellers with tools for data-driven decisions, inventory and advertising management, and performance tracking.

The seminar provided students with practical knowledge about e-commerce, online selling, marketplace management, and digital business growth, helping them connect digital marketing concepts with real-world e-commerce practices.