The session was hosted by Ishant Khanna, HiDM Student, under the mentorship of Er. Manmohan Singla, Digital Marketing Coach & Trainer. The seminar focused on understanding the connection between Artificial Intelligence, consumer psychology, and modern marketing strategies.

During the session, students were introduced to the fundamentals of Artificial Intelligence and Consumer Psychology. The discussion highlighted how understanding consumer thoughts, preferences, emotions, and decision-making processes can help marketers develop more effective and customer-focused marketing strategies.

The seminar provided students with valuable exposure to an emerging area of digital marketing and strengthened their understanding of how AI and consumer psychology can work together to create smarter marketing strategies. HiDM regularly conducts student-led seminars under its SAP initiative to encourage practical learning and concept development.

Overall, the seminar on “AI and Consumer Psychology in Marketing” was a valuable learning experience, giving students a deeper understanding of consumer behavior and the growing role of artificial intelligence in shaping the future of marketing.