Hisar Institute of Digital Marketing (HiDM) successfully conducted a seminar on “Unlocking E-Commerce with Snapdeal: From Deals Platform to Value-Focused Marketplace” under its Student Activity & Programme (S.A.P.). The seminar focused on understanding Snapdeal’s journey, marketplace model, seller opportunities, and its evolving role in the Indian e-commerce sector.
The seminar was hosted by Alisha Arora, HiDM Student, under the mentorship of Er. Manmohan Singla. The session provided students with an overview of Snapdeal and helped them understand how e-commerce platforms connect sellers and customers while creating opportunities for businesses to reach a wider market.
A key part of the seminar focused on Snapdeal’s platform features and differentiators. Students explored the factors that distinguish an e-commerce marketplace and how platform features, product offerings, pricing, and customer-focused strategies contribute to its position in the competitive online marketplace.
The session also highlighted how e-commerce platforms can empower sellers and MSMEs by providing them with opportunities to showcase and sell products online. Students gained insights into the importance of digital marketplaces for businesses looking to expand their online presence and connect with customers beyond traditional markets.
Another important topic covered during the seminar was challenges faced by e-commerce businesses and strategic responses. Students discussed the changing expectations of online consumers, increasing marketplace competition, and the need for businesses to continuously adapt their strategies according to market trends and customer requirements.
Overall, the seminar provided students with valuable knowledge about e-commerce platforms, marketplace strategies, seller opportunities, MSMEs, and emerging trends. The session contributed to HiDM’s S.A.P. initiative by providing students with practical and industry-oriented exposure to the rapidly evolving digital commerce landscape.
