ZAFIUR & GAURAV: The duo behind India’s most competitively priced tea chain “CHAILO”
2 years ago
Baridua, Meghalaya: Despite of many food & beverage chains across the country, two alumni of Amity University, Noida started their own brand which promises to deliver tea and allied products made from tea at cheaper rates comparatively. Chailo, a trademark brand under ZG Foods Pvt. Ltd. was started in June 2016 in Noida, Uttar Pradesh.
Recently, they have launched one Chailo outlet in University of Science & Technology, Meghalaya. This is their first launch in the North-eastern region of the country. This start-up primarily aims to serve the college students and working professionals by providing them the best taste of tea at very nominal rates.
On conversation, Mr. Rahman, Co-founder (Chailo) said: “When I was in college, I always missed my cup of tea prepared at home when it comes to taste. Same was the reaction of many students when we did a survey. Chai is also considered as one of the most consumed drink in the country. As I am from Assam, I know the real taste of tea, so I along with my classmate Gaurav decided to start Chailo-Jaagte Raho to serve the college students and working professionals first, who lacks to get the real taste of tea.
Lastly, when inquired about the role of Mr. Gaurav at Chailo, Mr. Rahman said that he looks after the expansion of the brand and its marketing strategies across various parts of the country and decides about the new launches of the brand.
Team Jugaadin wishes Chailo the very best for its future endeavours.