In the sixth webinar of Webinar fest, 2021 organized by the HiDM- Hisar Institute of Digital Marketing, an important technique of Digital marketing i.e. Off-Page SEO was discussed.

Off-Page SEO is an important digital strategy to rank any website on SERP (Search Engine Result Page). This includes the activities and techniques applied outside the webpage said the webinar host Shekhar Bhatia. The webinar on Off-Page SEO held on Friday, June 4 mainly discussed the following points: SEO, Off-Page SEO, Importance of Off-Page SEO, Techniques to Off-Page SEO including link building, Social media marketing, Social bookmarking, Podcasts, forums, and tools for Off-page SEO. Off-Page SEO gives an indication of how the user and other websites look at the particular website.

The webinar fest is conducting under the guidance of Er. Manmohan singla. The webinar fest is a part of the Student activities and programs section of HiDM where professional training is given along with a digital marketing course to students so as to make them job ready.

Digital marketing is one of the emerging trends in the world. Every business irrespective of its size is using digital marketing techniques to grow its success graph. Digital marketing is not just posting on Facebook and Instagram, it is much more than that. If you’re running a business and you’re not online, then surely you will lose some customers as compared to those who are present online. Digital marketing gives more return on investment than traditional marketing and helps you to reach those customers who have never visited you offline. It gives information about your brand presence to them. Thus, in the present technologically advanced era, learning digital marketing courses for your own business has become essential, also, it is one of the most job-demanding areas.