Building an engaged following to increase brand awareness on Twitter is necessary to meet marketing goals.

In the ongoing webinar fest 2021 organized by HiDM, the ninth webinar was conducted on Twitter Marketing on June 14 by Yash Dubey. The webinar was conducted under the guidance of Er. Manmohan Singla-Director (Hisar Institute of Digital Marketing). 

The webinar discussed the key element of Twitter Marketing i.e. Twitter and features techniques for writing memorable tweets and getting them noticed by a wider audience, Twitter homepage, essential Twitter tool, the mechanics of good tweets, retweets and replies, working the hashtags, What not to tweet and many more topics related to Twitter. The Twitter marketing strategy needs to create measurable goals that will keep the business plan on track. The host further said, “Instead of publishing Tweets and hoping for the best, set goals and objectives for Twitter.

A small query session was also held at the end of the webinar. The webinar fest 2021 is a part of HiDM SAP (Student Activities and Programs) section. The motto behind organizing the webinars is to provide a professional edge to young digital marketers and to make them future job-ready. In the Webinar Fest 2021, students are presenting different Digital marketing topics under the guidance of their mentor Er. Manmohan Singla.

Why Digital Marketing is Important?

Digital marketing is one of the emerging trends in the world. Every business irrespective of its size is using digital marketing techniques to grow its success graph. Digital marketing is not just posting on Facebook and Instagram, it is much more than that. If you’re running a business and you’re not online, then surely you will lose some customers as compared to those who are present online. Digital marketing gives more return on investment than traditional marketing and helps you to reach those customers who have never visited you offline. It gives information about your brand presence to them. Thus, in the present technologically advanced era, learning digital marketing courses for your own business has become essential, also, it is one of the most job-demanding areas.