On completing a successful 25years in India, Samsung unveiled a new vision #PoweringDigitalIndia that will be driven by an exciting new citizenship program aimed at students across the nation, a refreshed local R&D strategy with a special focus on the local startup community, and new initiatives in manufacturing. The company also launched a logo for the new vision.

While launching the new vision PoweringDigitalIndia, Mr. Ken Kang, President & CEO, Samsung Southwest Asia, said: “At 25, Samsung India is as young and vibrant as New India. Millions of our consumers, our partners and employees, have loved Samsung over the years to make us the country’s biggest, most trusted, and most admired brand of mobile phones and consumer electronics, with almost every home in India having a touch of Samsung. Our new vision #PoweringDigitalIndia sets the course for India’s future growth, in which Samsung will continue to be its strongest partner.”

Under Powering Digital India’s vision, Samsung will launch a new youth-centric citizenship program that will involve engineering students and academia from across the country and will help create a stronger innovation ecosystem in the country. Samsung’s R&D centers in India will continue to work on advanced R&D areas such as 5G, AI, IoT as well as on cloud services and embrace end-to-end thinking to take projects from research to development to the commercialization stage.

Samsung began working in India in 1995 and from then it has grown with India to become the country’s largest mobile phone and consumer electronics company with two manufacturing facilities, five R&D centers, and one design center, 200,000 retail outlets, over 70,000 employees, and revenues in excess of USD 10 billion.