Identifying potential customers for any business is known as Lead Generation. It’s a process that requires a diverse range of strategies to be effective. To describe the lead generation process in Digital Marketing, a seminar was held at Hisar Institute of Digital Marketing on January 30. The seminar was conducted by Tarun- a student of HiDM under the guidance of Er Manmohan Singla- Director and Trainer HiDM. The in-house seminar was conducted under the SAP- student activities and programs section of the institute.

In the lead generation seminar, the concept of lead generation, process, importance, the various strategies for generating leads for different business nature and lead generation trends in 2020 to be followed were discussed. The new batch of digital marketing course in Hisar is going to start from February 10, 2020, at Hisar Institute of Digital Marketing. HiDM- Hisar Institute of Digital Marketing is a premier institute for learning Digital marketing courses in Hisar. The aim behind establishing HiDM was to inculcate digital skills among students and people of Hisar so that they don’t have to go to metro cities for learning Digital marketing.